alimarko: melancholywise: A new Swedish toy catalogue has reversed the traditional gender roles by showing Spiderman pushing a pram, and a young girl riding a toy racecar. Kaj Wiberg is the CEO of the company behind the catalogue, “Leklust”, and claims that it is time to move forward from old-fashioned gender restrictions.“Gender roles are an outdated thing,” he told Metro newspaper. I thought you guys might like this. Rest of the story can be found here. :) Awesomeness of breaking down traditional gender roles aside, the sight of Spidey pushing a baby buggy is so hilarious to me that I’m making the executive decision that when I have kids I will purchase a Spider-Man suit expressly for that purpose.

alimarko:

melancholywise:

A new Swedish toy catalogue has reversed the traditional gender roles by showing Spiderman pushing a pram, and a young girl riding a toy racecar.

Kaj Wiberg is the CEO of the company behind the catalogue, “Leklust”, and claims that it is time to move forward from old-fashioned gender restrictions.

“Gender roles are an outdated thing,” he told Metro newspaper.

I thought you guys might like this.

Rest of the story can be found here.

:)

Awesomeness of breaking down traditional gender roles aside, the sight of Spidey pushing a baby buggy is so hilarious to me that I’m making the executive decision that when I have kids I will purchase a Spider-Man suit expressly for that purpose.

(via the-cinnamon-peelers-wife)